CREATIVE ELEMENTS / 3D MODELING
Scaling a furniture catalogue without losing coherence
A manufacturer with a wide range needs every product modelled to one visual standard, fast enough to keep pace with new releases.
How we approach it
- Establish a shared material library before any product modelling begins, so finishes stay identical across the range.
- Model a representative product first and agree it as the reference standard for topology, detail level and naming.
- Batch remaining products in waves, each reviewed against the reference rather than in isolation.
- Deliver both render-ready and lightweight variants from the same source so marketing and web use never diverge.
What good looks like
A catalogue that reads as one family, and a pipeline the client can extend to future products.
LET’S MAKE IT HAPPEN
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